This was my gateway product to Bare Roots! With terribly reactive skin, and an allergy to an ingredient in most other ranges, my skin therapist put me onto the Curative Serum. I was skeptical as nothing else had worked at this point. Curative Serum (and an incredible therapist) got me back to a good place. I now use multiple Bare Roots products and have been for close to a decade and still love it as much as I did at the start.